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9 min read
Heather Harrington: Aug 11, 2026, 10:29:59 AM
You're sitting in a strategy meeting when someone asks the question that's been nagging at every marketing team this year: "So... do we need to...
9 min read
Heather Harrington: May 24, 2026, 12:30:00 PM
You checked your analytics on a Tuesday morning in late March, coffee still warm in your hand. Traffic was down 34%. Rankings you'd held for two...
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10 min read
Heather Harrington: May 13, 2026, 8:14:59 AM
Picture this: it's 2011, and you're running a successful ecommerce site. Traffic is flowing, sales are climbing, and your SEO strategy is working...
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6 min read
Heather Harrington: Apr 7, 2026, 7:30:07 AM
Answer Engine Optimization (AEO) is the practice of structuring your content so AI-powered tools like ChatGPT, Perplexity, Google's AI Overviews, and...
7 min read
Heather Harrington: Mar 25, 2026, 9:57:28 AM
You know that moment when a prospect tells you they found your competitor through ChatGPT? Not Google. Not a referral. An AI assistant just......
3 min read
Heather Harrington: Dec 5, 2025, 9:30:00 AM
Every year we brace for Google updates, but the November 2025 rollout was different. It didn’t just adjust rankings or shuffle winners and losers. It...
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7 min read
Heather Harrington: Oct 22, 2025, 9:51:58 AM
You’ve spent years building content, optimizing for Google, earning backlinks, and refining your technical SEO. But there’s a new battleground...
2 min read
Heather Harrington: May 5, 2025, 10:15:00 AM
If your organic traffic has dropped, but your rankings haven’t budged, you’re not imagining things. Welcome to the zero-click era—where Google’s AI...
2 min read
Heather Harrington: Apr 28, 2025, 11:00:00 AM
I get this question constantly: “How do we optimize for AI Overviews in SEO?”
2 min read
William McCulley: Apr 21, 2025, 9:00:00 AM
Google just passed 5 trillion searches a year—that’s nearly 14 billion searches per day. Despite mounting legal pressure, including a major antitrust...
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