8 min read
Heather Harrington: Sep 2, 2026, 10:45:00 AM
Last month, a plumbing company owner asked us a question we hear constantly: "I'm spending $3,000 a month on Google Ads and I have no idea if I'm...
4 min read
Heather Harrington: Dec 8, 2025, 10:00:00 AM
Want to create your own free broken link checker with Google Sheets? Anyone who works in SEO, marketing, or development has lived through the same...
3 min read
Heather Harrington: Dec 5, 2025, 9:30:00 AM
Every year we brace for Google updates, but the November 2025 rollout was different. It didn’t just adjust rankings or shuffle winners and losers. It...
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7 min read
Heather Harrington: Oct 22, 2025, 9:51:58 AM
You’ve spent years building content, optimizing for Google, earning backlinks, and refining your technical SEO. But there’s a new battleground...
2 min read
Heather Harrington: May 5, 2025, 10:15:00 AM
If your organic traffic has dropped, but your rankings haven’t budged, you’re not imagining things. Welcome to the zero-click era—where Google’s AI...
2 min read
Heather Harrington: Apr 28, 2025, 11:00:00 AM
I get this question constantly: “How do we optimize for AI Overviews in SEO?”
2 min read
William McCulley: Apr 21, 2025, 9:00:00 AM
Google just passed 5 trillion searches a year—that’s nearly 14 billion searches per day. Despite mounting legal pressure, including a major antitrust...
3 min read
William McCulley: Apr 16, 2025, 9:15:00 AM
When I first started using HubSpot, I knew SEO was important—but I didn’t fully understand how to structure my content to actually rank. I was...
2 min read
Heather Harrington: Mar 28, 2025, 10:30:00 AM
We need to have a real conversation. If you’re still asking, “What keywords should we target?”—you’re playing the wrong game. That question is a...
2 min read
Heather Harrington: Feb 25, 2025, 9:00:00 AM
For marketers, few things are more frustrating than an unexpected drop in rankings. If you've noticed increased fluctuations in search results...
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