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Search Engine Marketing

What is zero click search

2 min read

How to Defend Your Content Strategy Against Zero-Click Search

If your organic traffic has dropped, but your rankings haven’t budged, you’re not imagining things. Welcome to the zero-click era—where Google’s AI...

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AI Overviews hurt SEO

2 min read

Are Google's AI Overviews Killing CTRs? A Look at the Ahrefs Study.

I get this question constantly: “How do we optimize for AI Overviews in SEO?”

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Monitoring Google Trends is key to staying ahead of algorithm updates and evolving search behavior.

2 min read

Google Just Hit 5 TRILLION Searches

Google just passed5 trillion searches a year—that’s nearly 14 billion searches per day. Despite mounting legal pressure, including a major antitrust...

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HubSpot SEO tools make it easy to organize your content strategy using pillar pages and subtopics.

3 min read

HubSpot SEO: How to Use Pillar Topics and Subtopics

When I first started using HubSpot, I knew SEO was important—but I didn’t fully understand how to structure my content to actually rank. I was...

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should you optimize for keywords

2 min read

Stop Obsessing Over Keywords—Start Building Strategy That Actually Works

We need to have a real conversation. If you’re still asking, “What keywords should we target?”—you’re playing the wrong game. That question is a...

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GOOGLE ALGORITHM UPDATE 2025 FEBRUARY MARCH

2 min read

INCREASING VOLATILITY: IS ANOTHER GOOGLE ALGORITHM UPDATE HAPPENING NOW?

For marketers, few things are more frustrating than an unexpected drop in rankings. If you've noticed increased fluctuations in search results...

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Google Ads Strategies 2025

3 min read

Google Ads Bidding Strategies for Peak Performance

Mastering Google Ads bidding strategies can significantly enhance your campaign performance and ROI. Discover the best approaches to optimize your ad...

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Do I need SEO for my website

4 min read

Does Your Business Really Need SEO?

In the ever-evolving digital landscape, the question isn't whether your business needs SEO but how to implement a strategy that drives real results....

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