Disney, Paramount & Fox Team Up with VideoAmp: What It Means for Advertisers

Big changes are happening in the world of TV and digital advertising! Disney, Paramount, and Fox—three major media giants—have joined forces with VideoAmp to roll out a new cross-screen planning tool. If you’re an advertiser looking to make smarter decisions about where your ads appear, this could be a game-changer.

What is Cross-Screen Advertising?

This partnership focuses on cross-screen advertising, which means delivering ads across multiple platforms, including live TV, streaming services, and digital platforms. Traditionally, advertisers had to rely on separate measurement tools for linear TV (broadcast and cable) and digital ads (social media, websites, and apps). This fragmented approach made it difficult to get a clear view of how campaigns performed across different channels.

With this new tool from VideoAmp, brands can access a unified measurement system that integrates data from both traditional TV and digital media, providing a more accurate and holistic view of advertising effectiveness.

Traditional TV measurement has long relied on Nielsen ratings, but as streaming continues to dominate, advertisers need more precise data to ensure their campaigns reach the right audiences. VideoAmp, an advanced media measurement and optimization platform, provides a cross-channel approach that unifies linear TV, streaming, and digital data to offer a holistic view of audience behavior.

How is This Good for Digital Marketers?

Traditionally, advertisers have struggled to accurately measure how their campaigns perform across different platforms—think live TV, streaming services, and digital ads. Each channel has its own way of tracking performance, making it tricky to see the full picture. That’s where VideoAmp comes in.

This new tool is designed to help advertisers better understand their audience by providing unified data on how ads are being watched across multiple screens. Instead of juggling separate reports from TV networks and digital platforms, brands can now get a single, comprehensive view of their ad performance.

How is This Different from Traditional Ad Measurement?

Unlike older methods that treat TV and digital advertising as separate entities, VideoAmp’s cross-screen planning tool provides a single, standardized measurement system. This means:

• More Consistency – Traditional TV ratings only measure viewership on televisions, while digital ads use impressions, clicks, and engagement rates. VideoAmp merges these insights into one place.
• Better Attribution – Advertisers can now see how a consumer moves across screens—watching a show on cable, then streaming the next episode on an app, and then engaging with an ad on social media.
• Smarter Planning – Instead of running separate campaigns for TV and digital, advertisers can create holistic strategies that ensure maximum reach and effectiveness across all platforms.

Why Advertisers Should Pay Attention

For advertisers, this collaboration could mean:

• More Accurate Measurement – No more guessing if your ad dollars are actually making an impact. This tool brings together data from TV and digital platforms so you can see exactly what’s working (and what’s not).
• Better Audience Targeting – By combining insights from multiple sources, brands can create more precise ad campaigns that reach the right people at the right time.
• Smarter Budgeting – With a clearer picture of ad performance, advertisers can make more informed decisions about where to invest their money for the best return.

What’s Next?

As streaming services continue to dominate and traditional TV adapts to new consumer habits, advertisers need reliable tools to navigate this evolving landscape. Disney, Paramount, and Fox teaming up with VideoAmp is a sign that the industry is moving toward more transparent and effective ad measurement.

The collaboration between Disney, Paramount, Fox, and VideoAmp is a significant milestone in the advertising industry. It represents a shift towards more accurate, data-driven ad measurement that prioritizes transparency and efficiency. For brands, this means a smarter way to reach audiences, optimize spend, and drive higher engagement.

Whether you’re a brand looking to optimize your ad spend or a marketer trying to keep up with the latest trends, this new cross-screen planning tool is something to watch. Want to make sure your advertising strategy stays ahead of the curve? Let’s talk about how to make these insights work for your brand!