Brainwaves & Breakthroughs

The Women of Technology: 5 Women That Changed The Future

Written by William McCulley | Mar 31, 2025 2:45:00 PM

Throughout history, women have been at the forefront of innovation, shaping industries and paving the way for future generations. From science to marketing, their contributions have transformed the way we understand the world. In honor of International Women's Month, here are five extraordinary women whose work has had a lasting impact on science, data analytics, marketing, programming, and entrepreneurship.

1. Science: Marie Curie (1867–1934)

Marie Curie was a pioneering scientist whose groundbreaking research on radioactivity changed the face of modern physics and chemistry. She was the first woman to win a Nobel Prize and remains the only person to have won in two different scientific fields—Physics and Chemistry. Curie's discoveries led to the development of X-ray machines, which revolutionized medicine. Her work also paved the way for advancements in nuclear energy and cancer treatment, proving that curiosity and perseverance can lead to world-changing discoveries.

2. Data & Analytics: Florence Nightingale (1820–1910)

Most famous as the founder of modern nursing, Florence Nightingale was also a trailblazer in data analytics. She used statistical analysis and data visualization to improve sanitation in hospitals, significantly reducing mortality rates. Nightingale’s innovative use of pie charts and statistical reports convinced policymakers to reform healthcare practices. Her legacy in data-driven decision-making is still relevant today, proving the power of analytics in saving lives and improving systems.

3. Marketing: Mary Wells Lawrence (b. 1928)

A trailblazer in the advertising industry, Mary Wells Lawrence shattered glass ceilings as the first woman to serve as CEO of a major advertising agency, Wells Rich Greene. She was behind iconic marketing campaigns such as the “Plop, Plop, Fizz, Fizz” jingle for Alka-Seltzer and the “I ♥ New York” campaign, which became one of the most recognized slogans in history. Her bold, innovative approach to branding changed the advertising landscape, influencing how companies engage with consumers to this day. Mary Wells Lawrence became the first woman to receive the Cannes Lions' Lifetime Achievement Award.

4. Programming: Ada Lovelace (1815–1852)

Often referred to as the world’s first computer programmer, Ada Lovelace was a mathematician who worked with Charles Babbage on his early mechanical computer, the Analytical Engine. She wrote the first algorithm intended for a machine, recognizing its potential beyond simple calculations. Lovelace’s visionary work laid the foundation for modern computer science, proving that programming is not just about numbers—it’s about creating possibilities.

5. Entrepreneurship: Madam C.J. Walker (1867–1919)

Born to formerly enslaved parents, Madam C.J. Walker became America’s first self-made female millionaire. She built a beauty empire specializing in haircare products for Black women, demonstrating the power of entrepreneurship and representation. Her business model not only provided economic opportunities for thousands of women but also set the stage for future female-led enterprises. Walker’s legacy continues to inspire entrepreneurs to this day.

Women of historical importance 

These five women, from different periods and industries, prove that innovation knows no gender. Their contributions have shaped the world we live in today, influencing science, data, marketing, programming, and entrepreneurship. As  International Women’s Month comes to a close, let’s continue to honor and support the trailblazers who challenge norms and redefine what’s possible.