If your website looks great but isn’t converting, your user experience might be the problem.
Here’s how to fix it—without a full redesign.
Your website might be built on one of the most powerful marketing platforms—HubSpot—but if your user experience isn’t intuitive, strategic, and customer-centric, it’s costing you leads.
Too often, we see businesses invest in content, automation, and branding… but overlook the critical role of UX. A confusing layout, inconsistent messaging, or too many clicks between discovery and conversion can quietly kill even your best marketing efforts.
You don’t need a full redesign to start improving your site experience today. At LevelUp Digital, we help brands turn their HubSpot websites into high-converting ecosystems, without sacrificing creativity or complexity.
Here are 10 essential UX improvements you can make to boost conversions, create trust, and keep users engaged from first click to conversion.
Your hero section is the first thing users see and if it’s vague, cluttered, or self-focused, they’re gone in seconds.
Instead of leading with what you do, start with the problem your audience is facing and how you solve it. Your headline should be clear, benefit-driven, and paired with a short subheader that explains how you help. One strong call-to-action (CTA) should invite users to take the next step.
HubSpot’s CMS makes this easy with drag-and-drop modules and personalization tools. Don’t waste the most valuable real estate on generic messaging.
A great user experience always answers the unspoken question: “What should I do next?”
Use CTAs to lead users through the journey whether it’s downloading a resource, booking a demo, or exploring your services. Keep the design consistent throughout the site, and use clear, action-driven language like “Get Your Free Audit” or “Start Your Strategy Session.”
HubSpot lets you A/B test CTAs, personalize based on behavior, and measure performance. You’re not just placing buttons—you’re creating adaptive pathways.
Over 60% of users are browsing your site on their phones. If your HubSpot pages aren't mobile-optimized, you're likely creating friction and losing opportunities.
Mobile-first UX means thinking about thumb-friendly navigation, fast load speeds, collapsible content sections, and tap-sized buttons. Use HubSpot’s preview tools to simulate how every page performs on mobile devices. It’s not just about shrinking content, it’s about rethinking the flow to match mobile behaviors.
Your navigation should feel intuitive, not like a menu maze. If users have to think twice about where to click next, you’ve already introduced friction.
Limit top-level menu items to 5-6 categories and group related pages under clear drop downs. Always include a “Contact” or “Get Started” link that’s easy to find no matter where the user is on their journey.
Want to go a step further? HubSpot’s smart menus allow you to display navigation dynamically based on who’s browsing, so first-time visitors and customers can get what they need, faster.
Forms are where leads are made or lost. If your form feels like a chore, users will abandon it without a second thought.
HubSpot forms are incredibly powerful, especially when you use features like progressive profiling, hidden fields, and conditional logic. Start with fewer fields (name, email, company), then gather deeper insights over time as trust builds. Always make it feel easy, fast, and low-commitment.
Pro tip:
Embed micro-copy that reassures users about what happens next after submitting. That little trust signal can go a long way.
People don’t read websites they scan them. That means your content needs to be visually structured in a way that guides the eye and invites action.
Use headers and subheaders to break up sections, keep paragraphs short, and use visuals strategically to emphasize key points. HubSpot’s content modules make it easy to build layouts that follow current UX trends while staying true to your brand’s voice—creating pages that are both informative and engaging.
Think: icon blocks for benefits, grids for services, and accordions for FAQs.
Hierarchy isn’t just about aesthetics it’s about making the site feel effortless to navigate.
HubSpot’s Smart Content feature allows you to customize sections of your site based on who’s visiting. That means you can show different content to first-time visitors, leads in your CRM, or even by industry.
Let’s say a returning user lands on your homepage. Instead of a generic “Welcome,” they could see a CTA to book a strategy session because you already know who they are. That’s the kind of seamless UX that turns browsers into buyers.
Smart content is one of HubSpot’s most underused superpowers. Start small and experiment.
If your site takes longer than 3 seconds to load, you're at risk of losing more than half your traffic. And even a slight delay in load time can impact conversions.
Use HubSpot’s performance monitoring tools to keep tabs on speed, and audit large image files, scripts, and embedded third-party tools regularly. Optimize image sizes and enable lazy loading where appropriate.
Speed isn’t just a developer issue, it’s a UX issue, and a major one at that.
Today’s users are skeptical by default. The fastest way to build trust is by showing, not telling, how you’ve helped others succeed.
Incorporate customer testimonials, logos, and mini case studies across key pages, not just on your “About” or “Success Stories” section. With HubSpot’s CMS, it’s easy to create testimonial sliders, embed video feedback, or pull in review feeds.
If your UX is strong but your credibility is weak, visitors won’t convert. Show them the proof early and often.
One of the biggest UX mistakes? Assuming. Even the best-designed pages can surprise you once they go live.
HubSpot gives you robust A/B testing tools, use them. Test CTA button copy, hero messaging, form layouts, navigation changes, and content block orders. Track behavior with heatmaps and scroll depth analytics (via integrations like Hotjar or Lucky Orange) to understand how users are really interacting with your site.
UX is never a one-and-done. It’s a continuous process of refinement.
You don’t need a total site overhaul to make your HubSpot website work harder for you. These UX improvements are simple, strategic, and designed to meet your users where they are with less friction and more impact.
When your site feels effortless, your brand feels trustworthy and trust is what turns clicks into conversions.
Let’s chat about how LevelUp can optimize your HubSpot website experience.