Kate Needham

Kate is the Digital Experience Manager at LevelUp Digital, passionate about UX, customer journeys, and creating seamless digital experiences. She writes about UX trends, product design, website marketing, digital strategy, and everything in between to help brands level up their online presence. Outside of work, she’s a big fan of game theory and video games—always on the lookout for creative ways to blend strategy and storytelling.

Beginner's guide to using smart content in HubSpot email marketing campaigns for personalized engagement

2 min read

A Beginner’s Guide to Using Smart Content in HubSpot Email Marketing

Picture of Kate Needham Kate Needham: Apr 25, 2025 9:30:00 AM

Are you sending the same email to everyone? If you're blasting the same email to your entire list, you're missing a huge opportunity to connect on a deeper level. Today’s consumers expect personalization and not just using their first name. They...

Hubspot Digital Strategy
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Product Design vs Website Design

2 min read

Web Design vs Product Design: The Key Differences

Picture of Kate Needham Kate Needham: Apr 23, 2025 9:00:00 AM

Are You Hiring the Right Designer for the Job? If you’ve ever posted a design job and been flooded with portfolios—only to realize halfway through a...

UI/ UX Web Design
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10 tips for User Experience on HubSpot Websites

4 min read

10 UX Must-Haves for Your HubSpot Website

Picture of Kate Needham Kate Needham: Apr 18, 2025 9:00:00 AM

If your website looks great but isn’t converting, your user experience might be the problem. Here’s how to fix it—without a full redesign. Your...

Hubspot UI/ UX Web Design Digital
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