Kate Needham

Kate is the Digital Experience Manager at LevelUp Digital, passionate about UX, customer journeys, and creating seamless digital experiences. She writes about UX trends, product design, website marketing, digital strategy, and everything in between to help brands level up their online presence. Outside of work, she’s a big fan of game theory and video games—always on the lookout for creative ways to blend strategy and storytelling.

8 min read

How to Maximize Your Meta Campaigns: A Complete Strategy Guide for 2026

Kate Needham: Jun 7, 2026 11:15:00 AM

You just wrapped up last quarter's Meta campaign. The creative was sharp. The targeting felt dialed in. But when you pulled the report... the results were just okay. Not bad, but not the kind of numbers that make leadership lean forward in their...

Beginner's guide to using smart content in HubSpot email marketing campaigns for personalized engagement

2 min read

A Beginner’s Guide to Using Smart Content in HubSpot Email Marketing

Kate Needham: Apr 25, 2025 9:30:00 AM

Are you sending the same email to everyone? If you're blasting the same email to your entire list, you're missing a huge opportunity to connect on a...

Hubspot Digital Strategy

2 min read

Web Design vs Product Design: The Key Differences

Kate Needham: Apr 23, 2025 9:00:00 AM

Are You Hiring the Right Designer for the Job? If you’ve ever posted a design job and been flooded with portfolios—only to realize halfway through a...

UI/ UX Web Design